EXCELLENCE · 01
Excellence is not about doing more.
A reflection on standards, attention and what we choose not to overlook.
VOL. 01 — IDEAS FOR BUILDING
20 years inside the world's most private homes.
Now I write about what I learned there.
Ideas on excellence, judgment and private work — from someone who has lived it up close, not read about it.
An independent publication by Ale Caicedo
THE EDITORIAL HEART
Notes by Ale
Ideas for looking more carefully, questioning the default and building with better judgment.
JUDGMENT · 02
Not everything that works deserves to stay the same.
LIFE · 03
Don't be in a hurry to arrive.
CHILDHOOD · 04
The way we do things teaches, too.
WORK · 05
There is a difference between knowing how and understanding why.
“
Excellence is not about doing more.
It is learning to see what others overlook.
The standard changes when the way you look changes.
— Ale Caicedo
AC
ABOUT ALE
A life spent learning
to observe better.
For more than two decades, my work has let me watch up close how small details can change an entire experience.
Over time, that way of observing became a way of thinking.
Can we do this better?MORE ABOUT ALE